Hillbilly-esque

A recent casting call prompted The Associated Press to explore the ins and outs of the famed Appalachian moniker.

"When it’s self-described, it’s a term of endearment. When someone else uses it, particularly an outsider, you better watch out,” John Lilly, editor of Goldenseal, told AP's Tom Breen and Shaya Tayefe Mohajer.