08 February 2007

What's in a Slogan?

State senators continue to spar along party lines over the "Open for Business" slogan added to highway welcome signs by Gov. Joe Manchin.

The Charleston Gazette reports that a pending resolution that had championed the old mainstay "Wild, Wonderful" was replaced Wednesday with a measure commissioning an online poll.

Online polls are also known as voodoo polls. The Gazette's Tom Searls notes that Manchin has "commissioned" an online poll before, regarding the Capitol dome.

The Charleston Daily Mail has beaten Manchin to the punch, and is already offering a poll on the question.

2 comments:

Bob Coffield said...

Lawrence,
Maybe I'm always searching for the middle ground -- but I think the solution needs to be a compromise.

My suggestion is that we stick with the Wild and Wonderful moniker which has national recognition and value as a result of years of use but use it in a new PR campaign that promotes West Virginia as:

West Virginia is WILD about new business and a WONDERFUL place to live

Any good PR firm could have a lot of fun around such a concept. In this day and age of technology allowing you to work anywhere and live where you want -- WV could take the lead to attract these types of businesses/people.

What do you think? I haven't contacted the Governor about the idea -- but I have thought about it.

Elvis Drinkmo said...

Seldom do I side with Republicans. But since I'm not a Democrat either- I'm free to go with whichever side makes the most appealing argument.

The fact remains that our governor has taken his 2004 campaign slogan and transferred upon the state- which is a truly arrogant move even for someone with an ego the size of Manchin's. The Democrats would have been up in arms if Cecil Underwood would have had taken some catchy slogan from his campaign after he became governor and put it up on all our bridges and entry points. I mean, seriously, is our state slogan going to change to suit the politics of every sitting governor from here on out as if they were our sitting kings.

With all due respect to Mr. Coffield, there needs to be absolutely no compromise on this issue. The only ones who seem to want the "Open for Business" slogan are the governor and the scambling members of his party who are torn between supporting the people whom they are supposed to represent and catering to the royal whims of their state party's chief.

I support my district's Republican state senator, Donna Boley, in her move to bring these signs down- before Joe Manchin runs for re-election.